Our ‘12 Week Launchpad‘ Google Ads packages allow businesses to kickstart their Google Ads marketing strategy with a small initial commitment. We setup their campaigns in accordance with Google’s best practices and optimise them to generate instant results. From Strategy to Setup, Copywriting to Conversion Tracking, we do it all.
At Connexos we offer a complete Google Ads service to our clients that ensures that their businesses start running Google Ads that are setup in accordance with Google’s best practices and optimised to generate instant results. We enable our clients to focus on what they do best with the knowledge that their Google Ad campaigns are being looked after by paid advertising specialists.
The Setup of any Google Ads campaign is vital to it’s success. We ensure that all bases are covered so that your campaigns are ready to succeed from click number one.
The first step of any Google Ads campaign setup is working with our clients to establish their goals and ideal customers. It is important to tailor Google Ads for each individual business, their industry and their target market, so devising an initial strategy is vital to the long term success of any PPC Campaigns.
Getting the right Keywords within any Google Ads campaign is vital. Keywords are words or phrases that trigger your Google Ads when they are searched for by your ideal customers. Here, we will help you define the Keywords & phrases that your target audience will be searching for, allowing us to create a Google Ads campaigns focused on driving leads and sales.
From a PPC strategy point of view, it is important to know what is currently happening in your industry. Whilst setting up your PPC Campaigns, we’ll also research what other businesses are doing, what their adverts look like & what keywords they are ranking for. We’ll then use this information to further inform our decisions in terms of your PPC strategy and the creation of your Google Ads in order to give your campaigns the upper hand over your competitors.
Often our clients want to target potential customers in specific geographical locations. From local towns or cities, to UK Wide or new international markets, we ensure our client’s adverts target the locations that they want to grow their business within. This targeting ensures that only potential customers in these locations will see their ads, making their PPC campaigns laser-focused.
Arguably our most important role as your Google Ads service provider is creating the best Google Ads possible for you. Here, we’ll work with your business to understand exactly what you do, what products/services you want to promote & what makes you different. We’ll then use this information alongside our PPC expertise to design and implement adverts that appeal to your ideal customers, align with Google’s best practice guidelines and stand out from your competitor’s ads.
Whilst driving traffic to your website using PPC campaigns is great, what we really want is conversions in the form of leads and sales. We’ll work with you and your website manager to ensure that Google Analytics 4 & Google Tag Manager are installed on your website so that we can track the behaviour of the PPC traffic to your website. We’ll then also set up Goal/Conversion Tracking for your campaigns, meaning you will know exactly which leads and sales have come from your Google ad campaigns.
Google Ads are only as successful as the Landing Pages that you send traffic to. Our team will make suggestions on how you can tweak your landing pages in order to get the best out of your Google Ad campaigns. From page structure to content wording, we’ll make changes for you to go away and action.
Client Testimonial - Google Ads
Terrific service, worked wonders for our digger hire business. The team are really friendly and have always been transparent. Couldn’t recommend highly enough. Since Connexos started with us we’ve seen a 50% increase in leads, which is really healthy for our budget thanks to the team’s great work.
Rus - Accelerator Hire - Surrey
Our Google Ads management service enables businesses to focus on what they do best with the knowledge that their Google Ad campaigns are being looked after by a Google Ads specialist.
The keywords that you use with your PPC campaigns are vital to the success of your adverts. Effective PPC campaign management involves continuously looking at the data surrounding your chosen keywords and either removing ineffective ones, scaling up focus on keywords that are working well, or adding in new ones. We will manage this process for you to ensure that your ad budget is being spent on the right keywords, giving your PPC campaigns the best chance of success.
The “Bid” that you place on your keywords is very important to the success of your PPC Campaigns. Whilst initially we will set a preferred bid amount for each keyword, this bid may need to change depending on variety of factors. Whether it’s changing the amount that you spend on each keyword or changing your entire bidding strategy to optimise for more conversions , we will advise you on how to proceed and how to optimally “Bid” on your chosen keywords and use your Google Ads budget most effectively.
A key part of our client Google Ads campaign management service is feeding back the performance of your campaigns in an easy to understand format. Every month, our clients have the option to speak with our team within a call to discuss the performance of their adverts. All clients also receive a link to detailed ‘real-time’ report containing live data from your PPC Campaigns. This report is much easier to read and digest than the Google Ads Dashboard.
Your Ads are what drives new traffic to your website and attracts new potential customers to your business. With this in mind, it’s important to continuously look at the data within your account and tweak your adverts to maximise their ability to perform. As your Google Ads manager, we’ll take an analytical approach to reviewing your campaigns and ensuring that your adverts are optimised for performance, allowing your business to attract as many new potential customers as possible.
It is imperative that anyone managing a Google Ads Campaign looks to continuously optimise it’s “Quality Score”. This score is graded out of 10 and is multiplied by your bid to determine where you rank in the Google Search results. We take on the responsibility of continuously optimising and improving this score, enabling your ads to rank highly within Google Ads for the lowest cost possible. An optimised Quality Score is associated with better results, so getting it right is vital to the success of any Google Ads campaign.